Privacy Policy

Frisco Foot & Ankle Specialist (“we,” “our,” or “us”) is committed to protecting your privacy and safeguarding your personal and health information. This Privacy Policy explains how we collect, use, disclose, and protect information obtained through our website, digital communications, and related services.

This website is intended for informational purposes only and is not a substitute for professional medical advice, diagnosis, or treatment.

1. Information We Collect

Personal Information You Provide

We may collect personal information that you voluntarily provide, including:

• Name
• Email address
• Mailing address
• Phone number
• Date of birth
• Insurance information
• Payment information
• Appointment details
• Information submitted through contact or intake forms

This information is collected when you schedule appointments, submit forms, request information, or communicate with our office.

Protected Health Information (PHI)

As a healthcare provider, we are subject to the Health Insurance Portability and Accountability Act of 1996 (HIPAA). Any Protected Health Information (PHI) collected in connection with medical services is handled in accordance with HIPAA and applicable federal and Texas state laws.

Our Notice of Privacy Practices, provided separately to patients, describes in greater detail how medical information may be used and disclosed.

Automatically Collected Information

When you visit our website, we may automatically collect limited technical information, including:

• IP address
• Browser type
• Device type
• Pages visited
• Access times
• Referring URLs

This information is used for website security, analytics, performance optimization, and fraud prevention. We do not use this data to personally identify website visitors unless required for security or legal purposes.

2. How We Use Information

We use information collected to:

• Schedule and confirm appointments
• Provide medical care and related services
• Respond to inquiries
• Process payments
• Improve website functionality and user experience
• Comply with legal and regulatory obligations
• Communicate administrative updates

We do not sell, rent, or trade your personal information.

We may share information with trusted service providers who perform services on our behalf, including:

• Electronic health record (EHR) systems
• Appointment scheduling platforms
• Billing processors
• Secure messaging providers
• Website hosting and analytics services

These partners are contractually obligated to protect your information and, when applicable, enter into Business Associate Agreements as required under HIPAA.

We may disclose information if required by law, court order, subpoena, public health reporting requirements, or to protect patient safety and legal rights.

3. Digital Advertising & Google Ads Compliance

We may use digital advertising platforms, including Google Ads, to provide information about our services. We do not use advertising technologies to knowingly collect or share Protected Health Information.

Any remarketing or advertising campaigns are structured to comply with Google Ads healthcare advertising policies and applicable privacy regulations. We do not upload patient lists containing medical condition data for advertising purposes.

Website analytics tools may use cookies or similar technologies to measure website performance. These tools do not provide us with medical diagnosis information about visitors.

4. SMS, Phone & Text Communications

Consent

By providing your phone number through our website, intake forms, or other communication channels, you consent to receive phone calls and SMS text messages from Frisco Foot & Ankle Specialist regarding:

• Appointment reminders
• Appointment confirmations
• Post-visit follow-ups
• Billing notifications
• Practice updates

Consent to receive text messages is not a condition of receiving medical treatment.

Message Frequency & Charges

Message frequency may vary. Message and data rates may apply based on your mobile carrier plan.

Opt-Out Instructions

You may opt out of SMS communications at any time by replying:

• STOP to unsubscribe
• HELP for assistance

After sending “STOP,” you will receive a confirmation message and will no longer receive text communications unless you re-enroll.

Data Protection for Messaging

We do not sell or share your mobile phone number for third-party marketing purposes. Messaging services may be provided through secure vendors who are contractually required to safeguard your information.

Text messaging is not a fully secure form of communication. Please avoid sending sensitive medical information via SMS unless specifically instructed by our office.

5. Cookies & Tracking Technologies

Our website uses cookies and similar technologies to enhance user experience, improve website performance, and analyze traffic trends.

You may adjust your browser settings to decline cookies. Certain website features may not function properly if cookies are disabled.

6. Data Security

We implement reasonable administrative, technical, and physical safeguards designed to protect personal and health information from unauthorized access, use, or disclosure.

Information transmitted through our website is protected using industry-standard encryption technologies, including SSL.

While we strive to protect your information, no system can guarantee absolute security.

7. Third-Party Links

Our website may contain links to external websites. We are not responsible for the privacy practices, content, or security of third-party sites. We encourage you to review their privacy policies before providing personal information.

8. Your Rights

Depending on applicable law, you may have rights regarding your personal information, including the right to request access, correction, or restriction of certain data. For questions regarding medical records, please contact our office directly.

9. Updates to This Policy

We may revise this Privacy Policy periodically to reflect legal, operational, or regulatory changes. Updates will be posted on this page.

10. Contact Information

Frisco Foot & Ankle Specialist
Phone: (972) 559-0051
3550 Parkwood Blvd, Suite 702
Frisco, TX 75034